The U.S. share of smart watches in relation to activity trackers has grown, and in Europe decreased
According to analysts Kantar Worldpanel, as of July of this year to 15.2% of the U.S. population own a smart watch or activity tracker. In EU4 countries (UK, Germany, France and Italy) carriers such smart electronics halved to 8.1%.
Moreover, the U.S. share of smart watches in relation to activity trackers has grown considerably and now percentage is 47:53. Apple continues to hold the lead with a share of 33.5%, and in Europe the proportion of copertina among manufacturers of smart watches is 31.6%. But in the EU4 countries the situation with the distribution is different. Then the proportion of smart watches has decreased to 38.6%, although in may amounted to 55,2%.
Among surveyed U.S. residents who do not have wearable electronics, only 9.3% expressed a desire to buy something similar in the course of the year. Another interesting thing is that in the third quarter of this year in the US, about 20% of the buyers of smart watches got them as a replacement to classic wristwatch. And EU4 countries, the share of such buyers at all was 30%.