The study showed that people were less likely to change smartphones
The study, conducted by analyst company Kantar Worldpanel, showed that people were less likely to buy new smartphones, opting for longer use a previously purchased model.
The study was conducted in the United States, in several European countries (UK, Germany, France, Italy and Spain), as well as in China.
Many analysts have repeatedly stated recently that the lack of innovation and significant differences between different generations of smartphones keep some users from a quick transition to the new model.
Over the past three years the average period of smartphone use in the U.S. increased from 20.5 to 22.7 months in Europe — from 18.3 to 21.6 months.
The Chinese are changing their smartphones more often, thanks to frequent sales in online stores and the prevalence of budget smartphones.