The share of Asus in the motherboard market is growing
According to industry sources, the company Asustek Computer (Asus) has recently managed to increase its share of the global motherboard market to 45%. Observers attribute this to good sales of models of the upper segment of the series X299 and Z270.
In the Asia-Pacific region motherboard Asus series X299 already occupy more than 70% of the upper segment and model series Z270 — 60% segment of the gaming Board, aided by the growing popularity of PC gaming. The company also dominates in these segments in the markets of USA and Europe.
Considering the release of Intel Lake Coffee and chipsets Z370, Asus is planning in the fourth quarter to include a number of motherboards on the basis of the Z370 in the line of Prime, ROG and TUF. Gaming line ROG and ROG Strix replenished eight models.
It is expected that the growth trend will continue, at least until the end of the year, and then in 2018, with the result that Asus will be able to increase the gap with the main competitors, Gigabyte Technology and MSI.