The production of iPhone 7 will be reduced due to insufficient demand
According to the resource Nikkei, referring to its sources, Apple will reduce the production of iPhones by 10% in the first quarter of the coming year.
The reason for this step is that the new items sold worse than expected the company. It is reported that before the current quarter Apple has reduced orders for the smartphone at 20%.
It is also reported that the demand for the older model iPhone 7 Plus remained high, but Apple could not meet due to the lack of dual camera sensors. Analysts suggest that the next financial report will also show a decline in sales of smartphones in annual terms, despite the release of new models and Christmas season.