The half-minute commercials are not to be missed, will disappear from YouTube
Google announced the decision to remove from YouTube the half-minute commercials are not to be missed. However, it will happen soon in 2018.
Of course, the refusal of advertising spots with a duration of 30 seconds does not mean that advertising will disappear altogether. On the contrary, to commercials lasting 20 seconds will be added duration of 6 seconds. As the old commercials that cannot be skipped.
According to observers, the actions of Google are dictated by the growing competition from Facebook and other platforms, providing services of displaying promotional videos.