The FAS found the company guilty of eppl Rus to coordinate prices for the iPhone

On the website of the Federal Antimonopoly service of Russia (FAS) has appeared in a press release, which States that the company «eppl Rus» created by Apple in 2012, found guilty of coordinating the economic activities of Resellers of Apple iPhone, which led to the establishment and maintenance of prices.

Simply put, the Russian branch of the Apple coordinated the prices for the iPhone on the market, that is influenced by the sellers so that they installed on the smartphones of the same price.

In particular, the investigation showed that from the start of official sales in Russia models of Apple: iPhone 5s, iPhone 5c, iPhone 6, iPhone 6 Plus, iPhone 6s and iPhone 6s Plus, most Resellers have installed on them the same prices which are recommended, OOO «eppl Rus», and kept them for about three months. That is such a business policy of eppl Rus adhered to for several years.

Among the sellers who came under the influence of the Apple, are MTS, M. Video, Beeline, Eldorado, Euroset, OZON, re:Store, Svyaznoy, MegaFon, Russian post, Media Markt, CITILINK,, DNS, ION (Know-How) and Technosila. The FAS claims that the sellers compliance with the recommended prices could be due to certain agreements between them and Apple Rus. The latter could terminate these agreements at any time without explanation.

It is also noted that cases against foreign entities Apple discontinued in the absence of violations of Russian law.

We will remind, FAS has also launched a case against Apple Rus, suspecting her of abuse of a dominant position in the market of repairing iPhones.



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