TAG Heuer has sold almost three times as many smartwatch Connected than expected, and is preparing to release a new model
At the end of 2015, the company TAG Heuer has introduced a smart watch Connected. This device cost $ 1,500, running Android Wear. A thematic publication expressed doubts about the success of such a product, since on the one hand it is positioned as a fashion, and with another — is based on controversial in many aspects of the operating system.
In the end, it turned out that TAG Heuer still very appreciated because of its brand and market trends, as the clock was more popular than expected by the manufacturer.
In an interview with the source the company’s CEO Jean-Claude Biver (Jean-Claude Biver) said that sales exceeded expectations by almost three times. 14 months since the start of sales were sold 56 000 smart watches, while TAG was going to sell only about 20,000.
Success, in turn, means that the company will develop this direction, so that in may we will release a new model of smart watches expensive TAG Heuer. While the novelty, little is known. Beaver reported that the device will receive the GPS module, support the payment system (probably Android Pay), better display, more capacious battery and, like the first model, the Intel platform.
Now the company aims to realize 150,000 new smart watches, although not called the life period of the second model.