Sharp is trying to take the Chinese have their own brand
Sharp TVs sold in the US since 1970-ies, yet the Japanese manufacturer is not faced with the financial difficulties of such magnitude that he had to sell the rights to use the trademark Sharp in this market the Chinese company Hisense. To help out on this managed — 27,8 million dollars, especially considering that the control over Sharp soon acquired the Taiwanese company Foxconn, which cost her $ 3.5 billion.
The new owner intends to reclaim the rights to the trademark. As it became known, Sharp went to court, accusing Hisense in low quality products and dishonest advertising. According to the plaintiff, the actions of the Chinese company «destroy» the brand.
In turn, Hisense «categorically rejects» the accusations and ready to present arguments to the court. According to the Chinese manufacturer, he adheres strictly to the terms of the license agreement and intends «to produce and sell high quality televisions under the brand name Sharp».
Note that the right to use the trademarks went to the Chinese along with a factory Sharp, located in Mexico. A license agreement is concluded for five years.