Samsung loses market position in smartphones and home appliances China

The position of Samsung Electronics in the smartphone market of China declined significantly in the first quarter of this year, according to the Investor, citing a new report from research company Counterpoint Technology Market Research.

In the first quarter of this year, Samsung Electronics has shipped in the region total of 3.5 million smartphones, and its market share fell from 8.6 to 3.3%. The leading position is occupied by Huawei with a share of 19.7%, second place went Oppo with 17,5%, followed by Vivo from 17.1%.

Observers have noted that strong smartphone sales the Chinese manufacturers are attributable to an aggressive pricing policy, convenient delivery channels and localized services. Buyers aged 20-30 years and older buy smartphones online store. Samsung smartphones not only that, are more expensive and only apply to retail channels. Analysts believe that Samsung needs to review its policy to change the situation in China.

The position of Samsung in the home appliances market of China also weakened. Samsung and LG dominate the global home appliance market in China is only 7 and 1.4% of the market. The leaders here are local companies Hisense, Skyworth and TCK.



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