Samsung fell to sixth place in the ranking of the largest smartphone vendor of China
According to the latest figures, released by the Korean trade Association Korea International Trade Association (KITA), Samsung continues to lose its positions in China, falling in the list of the largest suppliers of smartphones in sixth place. In the first quarter of this year, the company took the fourth position
The market leader is Apple, which as of the end of the second quarter of this year enjoyed 171 million Chinese. The user base of the Samsung is only 48 million people. The study showed that choosing between smartphones in the medium price segment, the Chinese prefer local brands.
Second place with a score of 132 million people went to Huawei, the third is Oppo, which already has shipped a total of 124 million mobile devices. Vivo and Xiaomi settled for fourth and fifth places with the results of 108 and 68 million units, respectively.
About 63% of smartphones that were implemented in China in the second quarter, belong to the category of devices cost up to $305. Only 6.4% of users buy expensive smartphones in this segment, the undisputed leader remains Apple.
The study also showed that the age of half of the buyers of smartphones Oppo is from 16 to 25 years. However, only 25% of customers, Oppo and Vivo said it was ready to re-buy the smartphones of these companies. Satisfied users among iPhone buyers were 53.4% and who see their next smartphone device from Apple. Among Samsung users only 7.2% are ready to buy a smartphone of this company.