Sales of Apple devices in the Target network decreased by 20%

The company Target is the owner of the second largest U.S. chain of stores after Walmart. The income Target last year exceeded 73 billion dollars, the number of employees is more than 340 thousand people.

Executive Director of Target Brian Cornell Brian Cornell) commenting on the company’s results in the second quarter of this year, stated a double-digit decline in sales of electronic goods. He emphasized on the fact that sales of Apple products plummeted by 20%, adding that the main reason is the lack of any innovation. He expressed hope the situation will improve in the second half of this calendar year.

Recall that in the first quarter of 2016 calendar year, Apple reported a deterioration in sales performance for the first time since 2003, and the first decline in sales of smartphones iPhone. The negative trend continued in the following quarter. According to analysts and Apple in the current quarter, the trend will not change. Apple counts on a turnover of $45,5-47,5 billion, 12% less than in the third quarter of calendar 2015.

In China sales of iPhone have fallen by 32%.



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