Project modular smartphone Project Ara canceled after three years of development

A few years ago, Google bought the company, Modu, various patents, which relate to modular smartphones, in 2012 began the development of the project, which was presented to the public a year later under the name Project Ara.


In 2014 it was planned to release a version of Project Ara for developers, and the commercial release was originally expected in the second quarter of 2015. Then the release of the developer kit was moved to the autumn this year, and the launch of the device for everyone deferred to the following year.


But yesterday, in an interview with VentureBeat, a Google spokesperson announced that the modular smartphone project had been canceled. As reported by various sources, as a result, the market can still receive solutions, which will use achievements of Project Ara. But this will happen only if Google will sign someone from the interested manufacturers of the corresponding license agreement. Cancellation of the project was part of a planned process for the optimization of company resources.



«It was a scientific experiment that failed, and then they moved on,» said TECHnalysis Research analyst Bob O’donnell (Bob O’donnell), who believes that the reason for the failure lies in themselves modules from which the smartphone was extremely inelegant and too expensive.

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