PR Director for Apple in China has become a well-known journalist
The Chinese market for many companies of different sectors is a very important and promising, in spite of all the features. It is important for Apple, which recently lost a significant share of the smartphone market of China.
One of the steps that the company took to improve its position in the country — hired known in China reporter GU Wei (Gu Wei), who previously worked at Reuters and The Wall Street Journal. In the Apple GU took the post of PR Director, so that in the near future we can expect new advertising campaign Cupertino giant.
By the way, Apple pays a lot of attention to the recruitment of journalists of major publications. Apple in the time came the staff of the giants such as The Verge, Anandtech, TechCrunch, and other prominent industry publications.