On the assessment of KGI, the Apple iPhone 7 sold worse than the time he sold the iPhone 6s
KGI Securities analyst Ming-Chi Kuo (Ming-Chi Kuo) estimated sales of smartphones Apple iPhone 7 and iPhone 7 Plus. According to him, the sales of the iPhone 7 Plus exceed expectations, while the iPhone 7 sold worse than were sold the previous model iPhone 6s immediately after its release.
Interestingly, one of the reasons for the popularity of the iPhone 7 Plus analysts called the problem with batteries smartphones Samsung Galaxy Note7. Total recall of these devices has encouraged users to choose a different model with a larger screen. In addition, buyers are attracted to the iPhone 7 Plus dual camera.
The most popular, according to KGI, is a variant of the external design Jet Black. It accounts for 30-35% of pre-orders, and in China — even 45-50%. Kuo notes that Jet Black and the most problematic option for production. The yield rate of products in this color is 60-70%. Between the iPhone 7 and iPhone 7 Plus orders are distributed about equally.
According to the forecast of KGI that the iPhone 7 and iPhone 7 Plus will be sold this year 70-75 million units, which is less than last year models iPhone 6s and iPhone 6s Plus. This prediction is consistent with the forecast published in the spring of KGI.