Microsoft acquires, and at the same time closes Genee
Absorption large companies small — double-edged sword. Sometimes this means ending the existence of not only the company as an independent element, but also its development.
Microsoft announced the acquisition of the company Genee, which is the developer of the service scheduled appointments on the basis of artificial intelligence. In this case, the absorption just the same, leads to the fact that 1 September, the service Genee will be closed.
In this situation, the action of Microsoft for the company is quite logical, as a purchased service is unique in its kind and more profitable later, either release it under your name, or integrate its capabilities at some existing product. For example, to add the functionality of the Genee service Outlook and to integrate personal assistant Cortana.