Market with a hybrid smart watch for the year will grow by almost 80%
Analysts at Counterpoint Research said, this year we expect large growth in sales of hybrid smart watches. This category refers to the device that looks like a normal wrist watch, but have some features of a full-fledged smart watches. Hybrid models lose the full capabilities, but highlighted a huge battery life and interesting to an audience that does not want to abandon the classic appearance, but would not mind having additional features.
So, analysts predict market growth of hybrid of smart watches by the end of this year to $ 1.1 billion. It would correspond to an increase of 77%. If last year’s hybrid model took 7% of the smartwatch market, this year the proportion will rise to 12%, and by mid-2018, to nearly 25%.
The leader of this market is the company Fossil, which produces a variety of wearable electronics under the famous brands including Adidas, Emporio Armani, Karl Lagerfeld, Michael Kors, Burberry, Diesel and so on. In General, the market with a hybrid smart watch will be presented in the main watch companies that begin to explore new segments often with such devices.