Last year the average U.S. user spent $40 on apps for iPhone
According to analyst firm Sensor Tower, last year the average U.S. user spent $40 on apps for iPhone and purchase them. In 2015, expenditures averaged $35.
In 2016, 80% or $27 Americans spent on game content ($25 in 2015). The largest growth category in entertainment applications ($2.3 in 2016 against $1 in 2015). In this category, in particular, is Netflix, whose income in this category for the last year grew from $7.9 to $58 million.
While Sensor Tower notes a decrease in the average number of installed apps on the iPhone — from 35 to 33. The most popular category here are games, followed by apps for photo & video, the third place is kept by the social network.
This assessment was made on the basis of data collected among the users 132 million active iPhone in the US in 2016.