Large logo will allocate processors among all the other Ryzen
Before the announcement and beginning of sales of AMD Ryzen there are very few. Thanks to a leak we have the opportunity to look at the appearance of new products without any packaging.
As you can see, the logo Ryzen will not confuse such CPU with something else even from afar. Perhaps even this fact can be taken as an indication of how important AMD is a new generation of processors.
With regard to the appearance of the box, the source of quotes like this:
Although in the last newsletter you could see the other two. Apparently, the design and shape of packaging will vary depending on the line.