HTC will cease to release cheap smartphones and will significantly reduce lineup
HTC, as we have learned, continues to suffer losses. In this regard, the manufacturer has decided to revise its strategy in the smartphone market.
As we learned from the supplemental report, HTC is going to leave the market of cheap smartphones and to concentrate on more expensive devices, as they are more cost-effective.
The company also will further reduce range. Reported six to seven models of smartphones within this year. Given the fact that the two company have already presented (Ultra U and U Play), and also intends to release a flagship device with a Snapdragon SoC 835, it turns out that this year in addition to these devices we can expect another three or four new smartphones.