GoPro will cut 15% of staff

GoPro, a manufacturer of action cameras, announced its intention to lay off approximately 15% of employees. This decision caused by the need to reduce expenses in excess of recently, the company’s revenues. As at the end of last year, the company employed about 1,500 people.

Sales of GoPro cameras became smaller with the emergence of a large number of competitors offering more affordable models, as well as the empowerment cameras smartphones.

Adverse effect on the company’s financial performance could have an opinion drones Karma shortly after. The review has to be 2500 units. The cost of the drone without a camera is $ 800, with camera — $1000-1100 dollars.

Dismissing about 200 people and closing the unit, is engaged in creating original content, the manufacturer expects next year to return to profit. Reduction will be associated costs in the amount of from 24 to 33 million dollars, most of which will be in the current quarter.

Source: Reuters

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