Fitbit will buy a Pebble
Very unexpected news began the morning of the first day of winter. The news site the Information reported that the company Fitbit, which is a market leader in wearable electronics, activity trackers, is in the process of acquiring a Pebble, which is known for its smart watch.
Supposedly the cost of the transaction amounted to 34-40 million dollars. Despite the fact that, as it turned out, earlier Pebble already wanted to buy, and at much higher prices. Last summer, the Citizen offered the company $ 740 million, and earlier this the company wanted to buy Intel at $ 70 million.
Since that time, Pebble has lost a quarter of its staff, including several key leaders. At Fitbit, despite the growing sales, the situation also recently deteriorated. Buy Pebble can help a company to gain a foothold in the smartwatch market, where the Fitbit is not represented. However, we can assume that the brand Pebble in this case will be abolished.