During the year, the loyalty of the users of iPhone smartphones grew by six percentage points
Citing research by Morgan Stanley, a source reports that 92% of owners of iPhone who are going to buy a new machine in the next 12 months, expect again purchase an Apple device.
A year ago the comparable figure was only 86%. The possible factors that have increased the loyalty of users, could be considered the release of iPhone 7 and 7 Plus, and rumors about «revolutionary» iPhone 8.
The source also indicates similar performance for other loyalty brands. The Samsung is 77%, 59% LG, 56% of Motorola/Moto and 42% from Nokia.
By the way, the source also notes that, despite the rumors about the postponement of the start of sales of the iPhone 8, they have no data about any delays in the supply of components.