Demand for the iPhone 7 Plus was higher than Apple expected
Executive Director of Apple Tim Cook (Tim Cook) said that the company did not expect such great success of the iPhone 7 Plus.
«One of the things that we failed to predict that the ratio of sales between the iPhone 7 and iPhone 7 Plus, said Tim cook. — The demand for the iPhone 7 Plus was much higher than we expected.»
The error in the predictions has led to the fact that during the last quarter of last year in many stores there was a shortage of iPhone 7 Plus.
In the last half year, Apple sold a record number of smartphones, the title of which includes the word Plus. When the market appeared iPhone 6 and 6s with the respective older models, the demand was much less.
Tim cook added that Apple learns from its mistakes, so in future such situation will not happen again.