Company Fujifilm announced the release of camera instant print instax Square

The exhibition Photokina Fujifilm has timed the announcement of a new generation of the instant print cameras and cartridges for them. The development is called instax Square.
The word square means «square». The choice of such names is obvious, as the parties frame the new cameras have a ratio of 1:1. This format is versatile, well suited for different genres of photography. Square frame, once typical for medium format cameras, now again became popular thanks to smartphones and social networks. According to Fujifilm, format 1:1 will be demanded in instant photography.

Sheets cartridges instax Square will have a size of 85.6 x 72 mm, and the dimensions of the image will be equal to 62 x 62 mm. Information about the camera manufacturer promises to publish later. While he still is, because the output of new products scheduled for the spring of 2017.

Source: Fujifilm

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