Brand Lexar is sold to the Chinese
The company Micron Technology has agreed to sell Lexar trademark used for retail drives and removable media on the basis of NAND flash memory, the Chinese company Longsys Electronics. The financial side is not disclosed.
As we reported in June, the company Micron Technology announced the termination of activities related to the production of products under the Lexar brand. Then this solution was named as part of the efforts of the company to «focus on growing the opportunities of more profitable markets and channels.»
Company Lexar was formed by secession from Cirrus Logic in 1996. In 2006 it was bought by Acer.
Longsys is the largest Chinese manufacturer of flash drives and SSDS operating under OEM and ODM. He expects to keep the specialization of the brand Lexar and use it to enter retail market.