As some Chinese companies, Micromax captures the decline in sales and market share
It is no secret that some Chinese companies which were allocated a huge growth in the initial stages of its development, in the future, significantly slowed down. For example, growth of sales, Xiaomi rapidly decline. LeEco recently reported about the financial problems.
Touched a similar problem and the Indian leader — the company Micromax. According to the source, the revenue of the manufacturer in the preceding financial year amounted to 1.45 billion dollars, which is 6% less than in the previous year. At the same time in the 2015 financial year were recorded revenue growth of 45%. However, it should be noted that the results do not take into account sales of the brand Yu, which was created two years ago.
Analysts believe that the decline Micromax blame the growth of the Chinese market players, including Oppo, Vivo, Lenovo and others. Manufacturers from China for the year increased its share of the Indian market from 18% to 32%. In the end, the proportion of the most Micromax has decreased from 13.8% to 10.2% when talking about mobile phones in General. If we consider only smartphones, the company holds a 9.9% market share of India versus 17.7 percent a year earlier.