Apple spends on advertising much more than Samsung
Apple did not disclose their spending on advertising, but the data collected Pathmatics show that the cost is substantially more than the Samsung.
For the period from 30 November 2015 to 30 November 2016 Apple spent on advertising via digital channels in USA USD 97 million, Samsung 80.4 million dollars. If we exclude the advertising of Samsung goods that do not have direct competitors in the range of Apple, for example, refrigerators, washing machines or SSDs, it appears that Apple spends on 179% more than Samsung.
The source said that in the field of view Pathmatics do not get some channels, for example, advertising in social networks or the search results (by the way, the last article of many campaigns is the highest in the advertising budget).
It is interesting that 22 million dollars of the above 97 is October. This anomaly can be easily explained if we remember that in October introduced a new MacBook Pro. In addition, in mid-September began sales of iPhone 7.
Source: Business Insider