Almost half of all smartphones sold by the operator Verizon, has the Apple logo
Analysts Kantar Worldpanel ComTech assessed the smartphone market according to the results of the three-month period ended in August.
As often happens in the case of records of a given source, the press release contains enough separate information. It is reported that the iOS share of the five largest European markets rose 1.2% in annual terms. In the UK, Samsung has managed to increase its share to three-year high at 38.4%.
Interestingly, more than 25% of the buyers of the smartphone Galaxy S8 in the UK confessed that the decisive factor in the choice of this device was advertising. Almost half of them also noted an attractive price.
In the US, Samsung and Apple at the end of the reporting period took 35.2% to 35% of the market respectively. This corresponds to a growth of 0.8 and 3.7 percentage points respectively. It is also worth noting that the share of Apple accounted for nearly half of all sales of Verizon!
In urban areas, China remains the leader Huawei, occupying 31.1% of the market, with an increase of half a percentage point. BBK that owns Oppo and Vivo brands, ranked second with a share at 19.7%. Behind her, occupying 17.7% of the market, should Apple.