According to analysts, the iPhone 7 was interesting enough, Apple to benefit from the history with the Samsung Galaxy Note7
As we previously reported, during the Christmas holidays, mobile devices, Apple leads in the number of activations, with the iPhone, iPod and iPad Sovi weakened position by 5% over the last year. And the position Samsung has improved the share of its devices increased by 2% to 21%.
Analysts commented on these statistics, noting that Apple was not able to play on the scandal with opinion Samsung Galaxy Note7. And despite the huge losses suffered by Samsung, the company managed to maintain the attractiveness of the brand and not only defend their positions, but also to improve them.
Senior analyst at NPD Stephen Baker (Stephen Baker) said that Samsung has successfully managed to keep the rest of the competition in the market of devices running Android as well as Apple. According to him, have submitted to Apple this year, smartphones simply didn’t have what could entice frustrated users of Samsung Galaxy Note7.
Another analyst Chita Sharma (Chetan Sharma) agrees with his colleague: «Apple has a strong ecosystem: hardware solutions, SOFTWARE, applications, services, shops for the sale of content and devices. IPhone users waiting for Apple to give them a reason to upgrade. But this year, after Samsung, Apple simply does not have the smartphone that will be sufficiently attractive for users».